qposim 

OVER  ONE  HUNDRED  VIEWS 


CTP. 


SAN  DIEGO,  THE  EXPOSITION  CITY 


MEMORIAL  TO  FRAY  JUNIPERO  SERRA.  UPON  VARIED  INDUSTRIES  BUILDING 

Photograph  copyright,  1915,  by  Panama-California  Exposition  Company 

THE  PICTORIAL  PUBLISHING  COMPANY,  SAN  DIEGO,  CAL.,  PUBLISHERS 


Copyright,  1915,  by  Pictorial  Publishing  Company 


WELCOME  TO  THE  EXPOSITION 


“With  the  opening  of  the  Panama-California  Exposition  a civic  dream  has  been  realized  and  the  people 
of  San  Diego  City  and  County  are  to  be  congratulated  for  the  unselfish  co-operation  they  have  displayed 
in  carrying  to  completion  what  at  first  seemed  an  impossible  task.  Without  that  co-operation  the  Exposi- 
tion would  have  remained  a dream  instead  of  the  beautifully  substantial  heritage  it  will  remain  for  many 
years  to  come. 

In  the  face  of  nation-wide  pessimism  California  has  moved  forward  in  the  ranks,  holding  high  the  ban- 
ner of  progress  and  prosperity.  During  two  tense  years  of  financial  depression  this  State  has  erected  two 
magnificent  world’s  fairs,  one  here  in  San  Diego  and  another  in  San  Francisco.  By  these  two  achievements 
the  great  State  of  California  has  been  welded  into  one  harmonious  whole. 

Thousands  of  persons  who  have  never  been  in  the  West  will  visit  California  during  1915,  when  the 
State  will  reap  the  reward  of  its  faith  and  courage.  Many  of  these  visitors  will  remain  to  become  a part 
of  the  great  constructive  work  of  the  West.  To  these  a hospitable  welcome  will  be  extended,  and  here 
they  will  find  the  goal  of  their  ambitions,  working  with  the  zest  that  characterizes  the  activities  of  Califor- 
nia and  the  West. 

Those  who  remain  for  a short  time  will  take  back  with  them  to  thousands  of  friends  in  the  East  the 
glad  message  of  the  Pacific  Slope. 

It  is  not  too  much  to  predict  that  the  two  Expositions  will  play  a large  part  in  uniting  the  diverse 
interests  of  the  United  States  and  bring  together  in  national  harmony  the  people  of  the  extreme  East 
and  the  extreme  West. 

To  the  vast  army  of  pilgrims  who  will  turn  their  faces  to  the  Golden  West  in  1915,  San  Diego  extends  a 
warm  welcome,  and  offers  in  its  unique  Exposition  an  attraction  that  those  who  see  will  remember  with 
delight  for  years  to  come.” 


New  Year’s  Day,  1915. 


G.  A.  DAVIDSON, 

President  Panama-California  Exposition. 


PUENTE  CABRILLO 

This  view  shows  a portion  of  the  quarter  mile  Puente  Cabrillo,  which  was  erected  at  a cost  of  $250,000.  It  also 
I shows  the  park-like  banks  of  the  canyon,  a part  of  the  City  Park. 


THE  CALIFORNIA  BUILDING 

The  California  Building,  with  its  graceful  pillared  tower,  its  highly  colored  tiled  dome,  and  its  colonnaded  quad- 
rangle, the  Plaza  de  California,  is  the  most  beautiful  and  impressive  architectural  feature  of  the  Exposition.  It  is 
-a  permanent  structure  of  most  enduring  character. 


THE  CALIFORNIA  BUILDING  AT  NIGHT 

The  California  Building-,  truly  a noble  work  of  art,  like  a picture,  reveals  new  graces  when  seen  under  differ- 
ent conditions.  The  shades  of  night  give  new  and  softened  glimpses  of  lights  and  shadows. 


The  illustration  shows  the  elaborate  and  imposing  portal  to  this  permanent 
structure — 'the  California  Building.  Paintings  and  statuary  representing 
Central  American  Countries  are  interesting  exhibits  just  within. 


THE  FINE  ARTS  BUILDING 

The  Fine  Arts  Galleries  occupy  a portion  of  both  ground  floor  and  upper  halls  of  the  building  surrounding  the 
Plaza  de  California.  Absorbingly  interesting  subjects  from  Central  American  countries  are  shown  in  both  sculp- 
ture and  painting.  These  exhibits  command  attention  and  deserve  careful  study. 


i 


EL  PRADO 

El  Prado  is  the  great  main  thoroughfare  leading  from  the  Plaza  de  Balboa  at  the  Main,  or  East  Entrance, 
through  the  rows  of  Exhibit  Palaces  to  the  Plaza  de  California.  Arched  courts  are  popular  passageways  upon  each 
side. 


THE  CALIFORNIA  BUILDING,  PUBLIC  SERVICE  BUILDING  AND  EL  PRADO 

Looking  west  towards  the  California  Building,  this  view  shows  at  the  left  a part  of  the  quadrangle  enclosing 
the  Plaza  de  California.  On  the  right  is  the  Public  Service  Building  with  court  connecting  with  the  California 
Building. 


DISTANT  VIEW  OF  THE  PUENTE  CABRILLO  AND  THE  EXPOSITION 

The  canyon,  through  which  runs  the  automobile  boulevard,  extends  for  a mile  or  more  through  the  park,  giving 
scope  for  many  varying  landscape  attractions. 


THE  SCIENCE  OF  MAN  BUILDING. 

The  exhibits  are  mainly  from  the  Smithsonian  Institute.  Among  the  first  things  seen,  is  a horrible  but  inter- 
esting representation,  by  cast,  of  prehistoric  man.  There  are  interesting  series  showing  existing  races  of  our 
country:  White  Americans,  Negro  Americans  and  American  Indians,  at  differing  ages.  Man’s  variation  is  shown 
by  type  casts  of  Malays,  Zulu  Negroes,  Mongolians,  Indians,  Eskimos,  Negritos,  Maoris,  Australians  and  Bushmen. 


PLAZA  DE  PANAMA  AT  ITS  INTERSECTION  WITH  EL  PRADO 

This  is  the  most  central  and  spacious  of  all  the  plazas  upon  the  Exposition  grounds.  From  it  the  visitor  soon 
learns  to  locate  all  other  prominent  features  of  interest.  It  frequently  is  the  scene  of  military  and  other  parades. 


THE  PLAZA  DE  PANAMA  AT  NIGHT 

Brilliant  illumination  adds  greatly  to  all  public  gathering's  at  the  Exposition,  and  the  Plaza  becomes  a great 
<saiuldron  of  enth.usia.sni  whep  the  crowds  are  stirred  by  oratory  or  by  the  flashing'  of  pyrotechnics. 


sii 


THE  PIGEONS  UPON  THE  PLAZA  DE  PANAMA 

So  fond  of  feeding  the  pigeons  which  flock  about  the  Plaza  de  Panama  are  visitors  to  the  Exposition  that  a “con- 
cession” for  the  sale  of  pigeon  food  has  been  granted  an  enterprising  vender.  This  has  resulted  in  great  pleasure  to 
visitors  and  an  exceedingly  tame  flock  of  fat  pigeons. 


This  beautiful  structure  forms  the  northern  boundary  of  the  Plaza  de  Panama.  The  exhibits  cover  a yast 
variety,  including-  dried  and  preserved  fruits  and  vegetables,  oranges,  lemons,  nuts,  rice,  minerals;  ores,  precious 
and  base;  and  farm  and  forest  products.  The  counties  participating  are  Eldorado,  Placer,  Plumas,  Yuba,  Tehama, 
Shasta,  Glenn,  Colusa,  Solano  and  Sacramento.  The  cost  of  building-  and  exhibits  has  amounted  to  $56,000. 


THE  SACRAMENTO  COUNTIES  BUILDING 


THE  PLAZA  DE  PANAMA  AND  THE  ESPLANADE 

The  Esplanade,  which  joins  the  Plaza  de  Panama,  is  just  in  front  of  the  Great  Open  Air  Organ.  Exhibit  Palaces 
of  the  Counties  are  upon  either  side  of  the  lawn,  beyond  which  is  seen  the  Sacramento  Counties  Building. 


THE  GREAT  OUT-OF-DOORS  ORGAN 

One  of  the  most  unique,  useful  and  pleasing  contributions  ever  made  to  the  citizens  of  any  community  is  the 
magnificent  pipe  organ,  with  its  architectural  setting,  given  by  John  D.  Spreckels.  The  grand  music _ peals  forth 
with  great  and  rich  volume  swelling  far  out  over  Exposition  Grounds  and  Park.  Its  cost  while  vast  is  insignificant 
when  compared  with  the  great  purpose  it  is  accomplishing.  Recitals  are  given  daily. 


VIEW  FROM  TOWER  OF  THE  CALIFORNIA  BUILDING 


This  view  is  looking  down  upon  the  Plaza  de  Panama,  with  the  Sacramento  Counties  Building  upon  the  left,  and 
the  War  of  the  Worlds  Building  beyond  it  in  the  distance.  The  Prado  is  the  intersecting  thoroughfare,  extending 
to  the  distant  Main  Entrance. 


Together  these  two  pages  show  the  Plaza  de  Panama  and  the  Esplanade  from  the  Sacramento  Counties  Building 
to  the  Open  Air  Organ  upon  the  extreme  right,  with  many  Exhibit  buildings  grouped  between.  In  the  foreground  is 
a portion  of  Les  Jardines  de  Montezuma. 


VIEW  FROM  TOWER  OF  THE  CALIFORNIA  BUILDING 


The  exhibits  are 


THE  INDIAN  ARTS  BUILDING 


™ , v,  • . -i  representative  of  Indians  of  the  Southwest.  Most  interesting  among  these  are  groups  (life-size 

IJom  neniv  i?6  various  industrial  occupations.  The  Pueblos,  Mohaves,  Navahoes  and  Pawnees  are 

of  the  Sou?hwe^  wo^dArfT,nIn?ianSt-f^re -in+ atte^dance^  ?he  mural  Paintings  upon  the  walls  showing  scenery 
or  tne  feoutnvest  are  wonderfully  beautiful,  interesting  and  instructive. 


This  is  a beautiful  example  of  the  architecture  of  the  Exhibit  Palaces.  Japan  holds  the  banner  position  for 
extent  and  attractiveness  of  its  display  among-  the  exhibits. 


FOREIGN  ARTS  BUILDING 


HOME  ECONOMY  BUILDING 

The  Home  Economy  and  Foreign  Arts  Buildings  grace  the  East  side  of  Plaza  de  Panama,  differing  somewhat 
in  detail  but  most  harmonious  in  effect.  Home  Economy  Building  is  devoted  to  exhibits  showing  improvements  in 
home  methods. 


THE  BOTANICAL  PAVILION 

The  Botanical  Building  stands  a short  distance  from  the  Prado,  shadowed  in  the  placid  waters  of  the  floral 
lagoon  (Laguna  de  las  Flores).  It  is  surmounted  by  a circular  slat  roof  of  effective  style.  The  tropical  and  semi- 
tropical  plants  within  are  attractive  and  restful  to  the  eye.  The  sweet  strains  of  bird  songs  add  to  the  pleasure 
of  visitors  as  they  enter  the  pavilion. 


THE  BOTANICAL  GARDENS  FROM  VARIED  INDUSTRIES  EUILDING 

The  Botanical  Gardens  have  many  and  varied  walks,  pergolas  and  sheltered  bowers,  decked  with  a great  num- 
ber of  flowering  shrubs  and  flowers  and  lawns.  This  view  is  just  before  the  Botanical  Pavilion. 


SECTION  OF  BOTANICAL  GARDENS  LOOKING  TOWARDS  THE  CALIFORNIA  BUILDING 

The  beautiful  scene  above  is  but  one  of  the  many  garden  scenes  to  be  discovered  everywhere  in  the  rear  of  the 
Exhibit  Palaces  throughout  the  grounds  of  the  Exposition. 


LAGUNA  DE  LAS  FLORES 

tion^eround^  Th^  mf?rrJwiS  f favorite  place  to  saunter  or  for  rest  after  sightseeing  trips  about  the  Exposi- 
the  on  d surf,ace’  Wlth  groups  of  lilies  and  lily  pads,  and  occasional  stirring  of  the  water  by 

tne  goldfish,  are  gentle  allurements  along  with  a little  enjoyable  quietness. 


LAGUNA  DE  LAS  FLORES  AT  NIGHT 

With  clear  blue  skies  throughout  the  day,  the  visitor  is  charmed  with  the  brilliancy  of  the  foliage  and  flowers 
and  the  chastity  of  the  architectural  features  of  the  Exposition.  The  dark  shadows  of  evening  bring  out  new  expres- 
sions of  beauty  and  complete  the  captivation  of  the  beholder. 


This  fine  specimen  of  Oriental  architecture  is  in  the  midst  of  an  exquisite  Japanese  garden,  next  the  Botan- 
ical Pavilion.  Here  Japanese  girls,  dressed  in  native  costume,  serve  tea  with  rice  cakes.  It  is  a favorite  spot 
with  visitors  for  a few  moments  rest,  and  for  a draught  of  delicious  tea. 


THE  JAPANESE  TEA  PAVILION 


The  Varied  Industries  Building  faces  El  Prado,  with  its  end  facade  resting  upon  Calle  Cristobal,  and  adjoin 
ing  Food  Products  Building.  Together  the  two  buildings  form  a comprehensive  and  attractive  architectural  combi 
nation. 


VARIED  INDUSTRIES  BUILDING 


THE  FOOD  PALACE 

This  is  one  of  the  most  popular  palaces  upon  the  Exposition  grounds.  Everyone  wishes  to  know  all  about 
whatever  is  new  to  eat  and  drink,  and  it  is  here  that  new  edibles,  as  well  as  the  old,  can  be  seen  and  tasted. 


THE  COMMERCE  AND  INDUSTRIES  BUILDING 

The  first  building  to  the  left  after  leaving  the  Main  Entrance  and  passing  the  footpath  leading  to  the  Canon 
Espanol  is  the  Commerce  and  Industries  Building.  It  is  one  of  the  largest  exhibit  palaces  upon  the  grounds. 


A BEAUTY  SPOT  AT  THE  “EXPOSITION  BEAUTIFUL” 

This  vista  beyond  a vista  is  but  one  of  the  beautiful  scenic  gems  which  are  everywhere  about  the  “Exposition 
Beautiful.” 


in 


LOOKING  INTO  THE  JUNGLE  FROM  A PARK  PERGOLA 

The  jungle  is  a canyon  of  luxuriant  growth  suggestive  of  the  name  it  bears  yet  of 
Deauty,  natural,  yet  showing  the  benefit  of  cultivated  taste  in  aiding  Nature. 


great  attractiveness  and 


PILLARED  COURT  BETWEEN  FOREIGN  ARTS  AND  COMMERCE  AND  INDUSTRY  BUILDINGS 

This  is  one  of  the  most  attractive  sections  of  the  Courts  surrounding  and  connecting  the  Great  Exhibit  Pal- 
aces. All  the  arches  of  the  Courts  form  settings  for  fine  vistas  and  picture  pieces. 


NIGHT  ILLUMINATION  OF  COURTS 

This  view  shows  the  method  of  illumination  throughout  the  Courts  which  'enclose  all  the  Exposition  buildings. 
The  light  reflected  is  soft  and  resplendent,  adding  beauty  to  the  green  foliage  and  to  the  brilliant  poinsettias. 


EL  PRADO  AT  CALLE  CRISTOBAL 


T*!?  _in  details  in  the  building  of  the  Exposition  is  shown  in  this  view,  where  without  picturi 

great  building,  the  harmony  of  the  whole  scene  is  beautifully  shown. 


THE  SOUTHERN  CALIFORNIA  COUNTIES  BUILDING 

The  exhibits  here  displayed  are  adding  renown  to  the  Southern  Counties  of  the  State.  Within  are  magnifi- 
cent displays  of  fruit,  vegetables  and  cereals.  Without  are  eleven  and  one-half  acres  devoted  to  orange  and 
lemon  culture.  Approximately  $175,000  has  been  expended  for  these  exhibits  by  the  Southern  Counties:  Ventura, 

Riverside,  Orange,  Los  Angeles,  San  Bernardino,  Imperial  and  San  Diego. 


COURT  AND  ARCH  ES— SOUTH  ERN  CALIFORNIA  COUNTIES  BUILDING 

Lavish  expenditure  has  been  made  by  the  Southern  California  Counties  Commissioners  to  fittingly  represent 
the  architecture  of  the  early  settlers.  This  Court  is  a successful  and  pleasing  adaptation  of  the  Mission  architecture. 


I 


FORMAL  GARDENS  AND  YOUNG  ORANGE  RANCH 

These  are  portions  of  the  exhibits  of  the  Southern  California  Counties,  and  the  panoramic  view  shown  was  taken 
rom  the  roof  of  the  building  housing  indoor  exhibits  from  these  Counties. 


AN  INTERIOR  VIEW  OF  SAN  JOAQUIN  VALLEY  BUILDING 

The  illustration  is  but  a suggestion  of  the  novel  and  exceedingly  beautiful  interior.  The  decorations  are  all 
from  grains  and  other  field  products.  Even  the  portraits  of  President  Davidson  and  Director- General  Davis,  strik- 
ingly life-like  as  they  are,  were  done  with  fine  grains.  The  whole  was  executed  the  famous  artist,  Mrs.  M.  J.  h 

Wessels.  t 


SAN  JOAQUIN  VALLEY  BUILDING 

This  building-  while  adhering  to  simple  colonial  Mission  lines  has  one  of  the  most  pleasing-  exteriors  ever  seen 
among  Exposition  buildings.  Within  a scientific  method  explains  in  most  simple  and  convincing  manner  the  oppor- 
tunities afforded  in  the  Counties  of  this  wonderful  Valley. 


THE  KERN  AND  TULARE  COUNTIES  BUILDING 

This  fine  building  faces  the  Plaza  de  Panama,  and  is  filled  with  a beautiful  and  varied  exhibition  of  fruits, 
vegetables,  small  grains  and  other  productions  from  these  famous  Counties. 


THE  ALAMEDA  AND  SANTA  CLARA  COUNTIES  BUILDING 


This  model  exhibit  building  stands  at  the  right  of  the  Great  Organ,  as  one  passes  to  the  Avenue  of  States, 
I leaving  the  Plaza  de  Panama.  It  houses  fine  specimens  of  the  products  of  these  two  important  Counties, 


THE  JAPAN  SECTION  IN  THE  FOREIGN  ARTS  BUILDING 

and  paintings  and  other  ciasses  of 


eme“risfoftheXane“  %JolZ  SeCt‘°n  of  this  Exhibit  Pakce'  The  tae  exhibTt  Mdence.  the  great 


VISTA  LOOKING  TOWARDS  INDIAN  ARTS  BUILDING 

I Among  the  most  pleasing  surprises  to  visitors  from  either  the  far  East,  the  Middle  West  or  Pacific  Coast, 

' Upon  the  auspicious  New  Year’s  eve  when  the  Exposition  opened,  and  during  the  following  first  days,  were  the 
I vistas  of  lawn  and  foliage  and  full-leaved  trees.  The  banks  of  green  against  _the:  beautiful  white  Exhibit  Palaces 

I charmed  every  beholder.  As  time  has  passed  these  beautiful  features  have  been  enhanced. 

Photograph  copyright,  1914,  Panama  California  Exposition  Co. 

II 
I 


PAN  AM  A- CAL  I FOR  N I A EXPOSITION  ARCHITECTURAL  FEATURES 

1.  Towered  corner  of  Foreign  Arts  Building.  2.  Towered  corner  of  Science  and  Education  Palace.  Using  the 
principles  upon  which  the  early  builders  of  the  Missions  of  California  builded,  the  designer  of  this  Exposition  has- 
created  new  examples  of  architecture,  appropriate  to  the  traditions  of  the  country  in  which  the  Exposition  is  held- 
Photograph  copyright,  1914,  Panama  California  Exposition  Co. 


MISSION  BELLS,  INDIAN  ARTS  BUILDING 

Two  sets  of  bells,  hung  in  Mission  bell  towers,  adorn  the  Indian  Arts  Building  and  add  picturesqueness  to 
its  other  attractive  architectural  features. 

Photograph  copyright,  1914,  Panama  California  Exposition  Co, 


. 


THE  WASHINGTON  STATE  BUILDING 

Washington,  Northwest-boundary  State  of  magnificent  resources,  has  this  beautiful  pavilion  in  which  to  display 
her  productions.  Besides  her  fruits  of  the  soil,  her  wonderful  forest  and  fisheries  find  representation. 


THE  MONTANA  STATE  BUILDING 

Montana,  not  many  years  since,  was  reckoned  a great  grazing  State.  The  exhibits  of  wheat,  oats,  flax,  orchaixi 
and  dairy  products  here  displayed  show  that  she  has  successfully  entered  the  list  of  great  agricultural  States. 

II 


NEW  MEXICO  STATE  BUILDING 

This  building  is  strikingly  appropriate.  It  contains  elaborate  exhibits  of  great  interest  and  beauty.  Pottery  is 
extensively  shown.  Blankets  of  characteristic  design  and  a great  variety  of  metal  wares  interest  visitors.  Agricul- 
ture also  has  important  representation. 


UTAH  STATE  BUILDING 

The  great  State  of  Utah  builded  this  beautiful  pavilion  upon  the  Avenue  of  States.  Among  prominent  exhibits 
are  beet  sugar  products,  arid  land  and  irrigation  products,  and  dairy  products.  Lands  open  for  entry  are  shown  and 
described. 


THE  NEVADA  STATE  BUILDING 

This  fine  State  building'  is  upon  the  Alameda  between  the  Lipton  Tea  Gardens  and  the  Exhibit  Building  of  the 
Standard  Oil  Company.  With  the  Model  Ranch  and  the  International  Harvester  Building  they  compose  a group 
well  worth  time  and  study. 


THE  SALT  LAKE  ROUTE  AND  UNION  PACIFIC  BUILDING 

This  building-  was  erected  to  be  a bureau  of  information  upon  the  Exposition  Grounds  for  travelers  and  tour- 
sts  and  especially  to  give  information  regarding  the  Yellowstone  Park.  It  is  the  only  railroad  information  palace 
m the  grounds.  There  is  a rest  room  for  women,  and  a welcome  to  all  tourists  requiring  information  is  extended. 


PORTION  OF  THE  MODEL  FARM 

One  of  the  most  useful  exhibits  at  the  Exposition  and  one  of  the  most  interesting  to  visitors  is  the  Model  j 
Intensive  Farm  upon  the  Alameda.  It  is  planted  with  a variety  of  deciduous  fruit  trees,  nuts,  berries  and  small 
fruits  and  vegetables.  The  bungalow  is  a model  structure  showing  within  the  latest  inventions  useful  in  household 
work.  There  is  also  a keeper’s  house  and  a garage.  The  three  buildings  cost  $6,000. 

Photograph  copyright,  1 9 1 4,  Panama  California  Exposition  Co. 


THE  LIPTON  TEA  EXHIBIT  PAVILION  AND  TEA  GARDENS 

The  tea  plants  growing  here  were  brought  from  the  estates  of  Sir  Thomas  Lipton,  near  Colombo,  in  Ceylon, 
j and  is  an  experimental  venture  to  add  to  the  agricultural  products  of  the  State  of  California.  The  tea  garden  is  of 
| great  interest  to  visitors. 


THE  STANDARD  OIL  COMPANY’S  EXHIBIT  BUILDING 

Among  the  various  products  and  by-products  of  oil  shown  in  this  interesting  building,  those  showing  automo- 
bile parts  running  as  in  automobiles  in  operation  and  “churning”  the  fluid  attract  most  attention. 


1 

f 


To  all  interested  in  the  advancement  of  agriculture  the  practical  demonstrations  and  exhibits  by  this  great  com- 
pany must  heartily  commend  themselves.  The  great  number  of  improved  implements  and  machines  speak  volumes 
for  the  future  of  this  calling  throughout  our  country. 


THE  INTERNATIONAL  HARVESTER  COMPANY’S  BUILDING 


rpi  HEADQUARTERS  of  the  fire  department— squad  of  fair  guards 

in  their  bright  ’fight  "colled  “spanSl^  ySfow^and  modern  exhibit-  The  Guards, 

as  well  as  useful  branch  of  the  Exposition  efficiency  organizatTon  d W k b ’ f°rm  an  exceedingly  ornamental 


TYPES  AT  THE  EXPOSITION 

1.  The  official  feeder  of  the  gold  fishes.  By  the  music  produced  by  striking^  a triangle  the  fish  are  called  and 
soon  the  surface  of  Laguna  de  las  Flores  is  rippled  by  golden  fins.  2.  La  Senorita,  type  of  the  lady  venders  of 
I Exposition  wares.  3.  Official  vender  of  guides  and  programs,  in  Spanish  costume. 


li 


PROMINENT  RESTAURANTS  AT  THE  EXPOSITION 

The  upper  picture  is  Levy’s  Restaurant,  the  most  pretentious  upon  the  grounds.  The  lower  picture  is  of  the 
Alhambra  Cafeteria,  at  the  South  entrance  to  the  Isthmus.  Both  are  large  places  with  extensive  facilities. 


Stretching-  for  nearly  a mile  from  the  Calle  Colon,  just  beyond  the  Southern  California  Counties  Building,  is  the 
Isthmus,  the  Street  of  Amusements.  Many  of  the  “attractions”  are  entirely  new  at  Expositions  and  all  are  meri- 
torious. There  are  two-score-and-ten  buildings  devoted  to  fun,  frolic  and  entertainment. 


SOUTHERN  ENTRANCE  TO  THE  ISTHMUS 


ANFALULA  LAND— L.  A.  THOMPSON’S  RACING  COASTER 

This  is  of  all  the  sports  upon  the  Isthmus  the  most  popular.  It  is  unique,  with  new  sensational  dips,  new  ups 
and  downs,  ajnd  full  of  delightful  thrills  and  surprises  for  the  riders. 


NIGHT  ILLUMINATION  UPON  THE  ISTHMUS 

The  illumination  shown  above  is  a portion  of  the  Isthmus  as  it  is  lighted  in  the  evening.  A great  amount  of 
I capital  has  been  here  invested  in  the  large  number  of  “attractions”  for  afternoon  and  evening  amusement  and 
instruction  of  visitors. 


This  grea/t  building,  the  first  attraction  upon  the  right,  entering  the  Isthmus,  houses  a great  production.  It 
is  electrical — mechanical — scenic.  It  is  full  of  surprises — -dreadnaught  battling,  guns  flashing,  Zeppelins  flying — 
aeronautic  battles,  and  various  elemental  storm  accompaniments. 


THE  WAR  OF  THE  WORLDS 


THE  PANAMA  CANAL  EXTRAVAGANZA 

This  is  a grand  reproduction  of  the  Isthmus  of  Panama,  embracing  the  Canal  Zone  and  dep  icting h the  canal 
itself  in  actual  operation  with  boats  moving  from  ocean  to  ocean  through  the  locks,  railway  ranee 

towing  engines  in  operation.  The  famous  Culebra  cut,  Gatun  dam  and  spillway,  harbor  fortifications,  ranbe 
lights,  historic  cities  and  towns  and  many  electric  novelties  are  shown. 


»ureMIA 

Arift*  ' * . 


jHEHIISIONf 


! 


CALIFORNIA  AND  THE  MISSIONS 


Within  this  Mission  Building  are  representations  of  the  early  Missions  of  California,  most  instructive  and 
pleasing.  Eac^h  day  a noted  lecturer  describes  these  Missions  and  the  life  of  the  people  in  Mission  days  in  a refined 
lecture  called'  the  “Birth  of  California.”  I i 


( 


THE  PAINTED  DESERT 

This  interesting-  and  extensive  exhibition  is  conducted  by  the  Santa  Fe  Railroad.  More  than  100  Indians  are 
upon  the  grounds:  Apaches,  Lupis,  Navahoes,  Pueblos  and  Bopis,  all  following  various  industries.  Sheep,  goats, 
cattle,  burros  and  ponies  form  a part  of  the  aggregation. 


THE  PANAMA  FILM  COMPANY— HOW  MOVIES  ARE  MADE 

The  “m6vies”  have  caused  to  spring  to  life  great  lines  of  industry  and  activity  not  conceived  of  a few  years 
ago.  Something  of  these  may  here  be  seen.  The  building  is  a prominent  feature  midway  down  the  Isthmus. 


THE  ORIENTAL  JOY  GARDEN 

The  Oriental  Joy  Garden  contains,  besides  bazars,  many  of  the  games  and  amusement  devices  for  which  peo- 
ple are  prone  to  look  for  pastime  and  recreation. 


CHINATOWN 

This  is  ndt  a fair  representation  of  the  Chinese  people  in  America.  It  is  an  interesting  representation  by  wax 
figures,  of  habits  and  practices  once  in  vogue  in  a well  known  Coast  city.  While  “a  good  show  for  the  money,” 
one’s  natural  thought  is  that  of  thankfulness  that  what  it  represents  has  largely  passed  away. 


P 


THE  DEEP  SEA  DIVERS 

Among  the  exhibitions  given  here  of  work  under  the  sea  is  that  of  the  rescue  of  bodies  and  valuables,  by  Capt. 
H Frank  Schwab.  A battle  for  life  with  a devil  fish  is  an  exciting  incident  of  under-the-sea  adventure  witnessed. 


This  building 
vegetable  life  of 
inspection. 


THE  DEEP  SEA  AQUARIUM 

is  devoted  to  an  exhibition  of  various  salt-water  fishes,  shell -fish  and  other  species  of  marine  and 
the  waters  of  the  extensive  Coast  line  of  California.  The  collection  is  well  worthy  study  and 


HAWAII,  OLD  AND  NEW 

The  most  attractive  features  here  are  the  Hula-Hula  Dances  and  the  singing  by  the  Hawaiian  natives.  Whether 
these  be  new  or  familiar  to  the  visitor  they  are  charmingly  interesting. 


ATTRACTIONS  UPON  THE  ISTHMUS 

1.  The  Ferris  Wheel,  always  an  enticing  attraction,  giving  wide  views  of  the  surrounding  scenery.  2.  The 
Ostrich  Farm,  with  a large  number  of  “birds”  and  with  an  alluring  and  endless  variety  of  feathers  to  tempt  pur- 
chasers. 3.  The  Gem  Mine,  both  in  external  appearance  and  interior  novelties,  is  very  attractive  to  visitors. 


THE  CIRCLING  WAVE— LIGHTHOUSE  AT  ENTRANCE  TO  ISTHMUS  EXTRAVAGANZA 

The  Circling'  Wave  is  one  of  the  novel  “ride”  attractions  upon  the  Isthmus,  near  the  Painted  Desert  Village, 
at  the  north  end  of  the  Isthmus.  The  Lighthouse  is  a real  beacon  showing  visitors  to  the  entrance  of  the  Isthmus 
Extravaganza. 


FEATURES  UPON  THE  ISTHMUS 

1.  The  Temple  of  Mirth.  2.  The  Toadstool.  3.  The  Yelps.  4.  Kelly’s.  All  four  are  places  for  mirthfulness 
and  jollity.  5.  The  Imperial  Art  Gallery,  having  a number  of  fine  paintings,  interesting  to  lovers  of  the  beautiful. 


The  noted  cruiser,  dear  to  the  hearts  of  San  Diegans,  rode  majestically  in  the  harbor  during  the  opening  cere- 
monies of  the  Great  “San  Diego  Exposition.”  Her  officers  and  men  assisted  in  making  successful  the  auspicious 
opening. 


THE  U.  S.  S.  SAN  DIEGO 


SAN  DIEGO,  THE  EXPOSITION  CITY 


“In  the  extreme  southwestern  corner  of  the  United  States  is  a spot  far-famed  for  its  wealth,  beauty 
and  climate,  a realm  in  which  Nature  has  displayed  her  handiwork  in  a pleasing  and  most  lavish  manner. 
Here,  under  the  warm  sun  and  azure  skies,  caressed  by  the  deep  blue  waters  of  the  placid  Pacific,  one 
finds  San  Diego  County,  San  Diego  City,  and,  like  a huge  sapphire,  sparkling  in  the  golden  light,  the  ‘Harbor 
of  the  Sun.’  ” 


What  the  City  offers  to  Tourists  and  Capitalists 


The  first  port  of  call  in  the  United  States  north  of 
the  Panama  Canal. 

The  most  nearly  perfect  climate  in  the  United  States. 

A land-locked  harbor  of  twenty-two  square  miles. 

A $1,000,000  municipal  dock. 

The  Santa  Fe,  with  a new  great  station;  the  San 
Diego  and  Arizona  Railway,  building;  the  Rock  Island 
building  toward  San  Diego;  the  Salt  Lake  making 
extension  to  San  Diego. 

The  tributary  States  of  Arizona,  New  Mexico,  Ne- 
vada and  Utah. 

Ten  steamship  lines. 

A local,  State,  Interstate  and  foreign  market. 

Hotel  del  Coronado  and  other  great  Summer  and 
Winter  resorts. 

All  manner  of  land  and  water  sports. 

Two  thousand  acres  of  park  lands. 

Unexcelled  educational  opportunities. 

The  best  manufacturing  opportunities. 

Cheap  and  reliable  electric  power  service. 

Gas  at  $1  per  1,000  feet. 

Over  500,000  fertile  acres  awaiting  development. 

Economical  freight  rates. 

A population  of  100,000,  with  a 200  per  cent  increase 
in  last  four  years. 

Two  hundred  factories,  with  2,500  employees. 

Factory  sites;  lands  owned  by  city. 


Chamber  of  Commerce  Committee  to  advise  with  in- 
coming concerns. 

A commission  form  of  government. 

A total  estimated  value  on  real  estate  and  personal 
property  of  $160,336,965. 

A fire  department  of  the  highest  type. 

A city-owned  water  system. 

Rainfall  averaging  annually  10.01  inches;  in  the 
country,  30  inches. 

Almost  entire  freedom  from  contagious  diseases. 

A Carnegie  Library. 

Every  religious  denomination. 

Beautiful  beach  resorts. 

All  fraternal  orders. 

A splendid  street  railway  system. 

San  Diego  de  Alcala,  the  first  of  the  old  Spanish 
Missions. 

Magnificent  roads  for  touring. 

Y.  M.  C.  A.  Building. 

The  $1,000,000  Spreckels  Theater. 

The  Army  and  Navy  and  Curtiss  Aviation  Schools 
on  North  Island. 

Water  to  irrigate  every  acre  of  valley  land. 

Railroad  terminal,  marine  outlet,  and  nearest  bank- 
ing center  to  the  Imperial  Valley  of  California  and  the 
Salt  River  Valley  of  Arizona. 

Distributing  point  and  controlling  factor  in  the  de- 
velopment of  Lower  California. 


LOOKING  ACROSS  THE  BUSINESS  CENTER  OF  SAN  DIEGO  TOWARDS  THE  HARBOR 

This  little  view  gives  an  idea  of  the  center  of  the  City,  it  being  a portion  of  the  down-town  section  where 
many  new  buildings  have  recently  been  erected. 


NEW  SANTA  FE  RAILROAD  STATION  AT  SAN  DIEGO 

One  of  the  most  beautiful  and  conspicuous  new  buildings  in  the  City  and  the  one  that  will  first  meet  the  eye 
of  the  visitor  is  the  new  Santa  Fe  Station,  at  the  foot  of  Broadway.  The  structure  is  in  the  old  Mission  style  and, 
of  its  type,  one  of  the  most  artistically  complete  ever  built.  The  entire  building  is  650  feet  long  and  cost  $250,000. 


THE  U.  S.  GRANT  HOTEL 

The  U.  S.  Grant  Hotel  is  centrally  situated,  is  an  up-to-date  hotel,  having  cost  with  furnishings  about  $2,000,000. 
It  is  the  center  for  business  men  and  the  social  center  for  women’s  functions.  It  is  at  the  head  of  the  list  of  fine 
hotels  in  the  City. 


THE  POSTOFFICE  AND  CUSTOM  HOUSE 


The  Federal  Building  in  San  Diego'  was  given  something- 
period  is  so  much  in  vogue  in  Central  and  Southern  California. 


of  the  Mission  style  of  architecture,  which  at  this 
It  is  a commodious,  substantial  structure. 


sum 


BEAUTIFUL  HOMES  OF  SAN  DIEGO— THE  MARSTON  RESIDENCE 


San  Diego,  and  the  country  about  the  City,  are  noted  for  palatial  homes  and  extensive  and  beautiful 
surrounding  them.  The  picture  is  of  the  home  of  one  of  the  City’s  prominent  merchants. 


grounds 


THE  GRANT  RESIDENCE 

Residence  of  U.  S.  Grant  Jr.,  showing  two  varieties  of  beautiful  palms — Phoenix  Canariensis  on  the  left,  and 
Washington  Fillifera  on  the  right — species  of  the  graceful  trees  adorning  the  residence  sections  of  the  City.  Of 
much  greater  interest  to  tourists  is  the  fact  that  this  is  the  home  of  the  son  of  the  great  General  of  the  same 
name. 


fa* : 


THE  SCRIPPS  HOME  AT  LA  JOLLA 

La  Jolla  (pronounced  lah-hoy-ah)  is  located  along  the  bluffs  overlooking  the  ocean  about  sixteen  miles  from 
Fifth  and  Broadway.  It  is  a fascinating  spot  and  well  worth  a visit  of  a day,  a month  or  a year.  The  beautiful 
home  shown  is  that  of  Miss  Ella  Scripps,  who  has  made  possible  the  Biological  Laboratory  and  the  Bishop’s  School 

for  girls. 


# 


THE  COUNTY  COURTHOUSE  AND  HALL  OF  RECORDS 

These  public  buildings  occupy  a city  square,  with  the  Courthouse  fronting  upon  Broadway.  They  serve  as  land- 
marks to  visitors,  soon  becoming  familiar  objects  after  one  enters  the  City. 


THE  STATE  NORMAL  SCHOOL 

The  State  Normal  School  occupies  a commanding  location  in  the  northern  part  of  the  City.  The  value  of  the 
grounds  and  building  is  $313,620.  The  annual  enrollment  is  500.  In  a State  noted  for  its  educational  facilities,  San 
Diego  stands  well  at  the  head  of  the  list  among  the  cities  of  the  Commonwealth. 


All  visitors  to  San  Diego  are  invited  to  call  at  the  Chamber  of  Commerce,  Second  and  Broadway,  and  sign 
their  names  in  one  of  the  largest  books  ever  made,  which  weighs  300  pounds  and  holds  over  240,000  names.  Lectures, 
displays  and  moving  pictures  are  provided  for  entertainment.  The  Chamber  affords  correct  information  concern- 
ing the  city  and  surrounding  territory  necessary  for  new  citizens  and  visitors. 


THE  SAN  DIEGO  CHAMBER  OF  COMMERCE 


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THE  UNION  BUILDING,  ON  BROADWAY 

This  is  one  of  the  prominent  office  buildings  in  the  business  section  of  the  City.  Owners  of  Broadway  prop- 
erty are  planning  to  give  the  street,  from  the  water  front  to  Fifth  and  Broadway,  buildings  of  one  height  uniform 
with  the  Union  Building,  thus  preserving  the  architectural  beauty  of  this,  the  main  thoroughfare. 


THE  SAN  DIEGO  MISSION 

In  1769  the  first  Mission  of  California  was  established  at  San  Diego.  Here  was  planted  the  first  palm,  first 
olive,  first  fig  and  first  vine.  Some  of  the  olives  and  palms  are  still  standing.  The  ruins  of  the  Mission  are  of 
great  interest.  This  structure  is  soon  to  be  restored  by  patriotic  citizens. 


RAMONA’S  MARRIAGE  PLACE,  AND  THE  OLD  MISSION  BELLS 

At  Old  Town,  an  historic  part  of  San  Diego,  where  Father  Junipero  Serra-  first  planted  the  cross,  is  Ramona’s 
Marriage  Place.  In  1884  Mrs.  Helen  Hunt  Jackson  gathered  in  Southern  California  the  material  around  which  she 
Iwove  a stonr  so  sweet  and  beautiful,  so  throbbing  with  love  and  life  and  sympathy,  that  it  sent  a thrill  around  the 
treading  world.  She  named  the  story  “Ramona.” 

I 


SCENES  AT  CORONADO  BEACH 

1.  Surf  at  tihe  beach.  2.  Point  Loma,  by  moonlight,  seen  from  Coronado  Beach.  3.  Home  of  John  D.  Spreck- 
els,  beautifully  situated  at  Coronado  Beach.  4.  Tent  City,  unique  fashionable  Coronado  resort,  located  upon  a 
peninsula  between  harbor  and  ocean. 


HOTEL  DEL  CORONADO,  CORONADO  BEACH 

This  famous  hotel  is  a short  ride  by  ferry  and  car  from  San  Diego.  Its  beautiful  situation,  between  harbor  and 
ocean,  affording  grand  views  upon  every  side,  is  one  of  its  chief  attractions.  Added  to  most  luxurious  appoint- 
ments for  guests  are  all  classes  of  fashionable  sports  and  pastimes. 


INTERNATIONAL  THEOSOPHICAL  HEADQUARTERS,  POINT  LOMA 

Theosophistsi  under  leadership  of  Katherine  Tingley, own  several  hundreds  of  acres,  upon  which  they  have 
erected  a number  of  buildings  of  unique  and  attractive  architectural  design.  One  of  the  purposes  is  to  build  up 
at  Point  Loma  an  ideal  educational  center  for  theosophical  teachings. 


THE  CAVES  AT  LA  JOLLA 

No  one  should  leave  San  Diego  without  seeing’  the  caves,  the  bathing  beach,  Alligator  Head,  the  witches’  caul- 
?ron  view  °f  mountains,  valleys,  plains  and  sea  at  La  Jolla.  Thousands  of  tourists  annually  visit  this 

beautiful  suburb. 


■ 


This  is  the  first  harbor  north  of  the  Panama  Canal  in  the  United  States.  There  is  twenty-two  square  miles  of 
anchorage  space.  There  is  27,000  feet  of  concrete  bulkhead  for  berthage  of  ships.  The  City  owns  1,500  acres  of  tide 
lands  suitable  for  warehouses  and  terminals.  The  climate  admits  of  the  arrival  and  departure  of  shipping  with- 
out delay  and  the  handling  of  cargoes  365  days  of  the  year. 


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